Your source for: data-driven, customer-centric information technology on AWS Cloud.

Marketing Optimization

Article: Ways to optimise a marketing campaign. This is an article that would benefit people running marketing automation on any tool. I have more than 6 years experience on just marketing automation and campaign optimization. You will also find some videos about campaign optimization under the link/video collection below.

Video Collection: youtube videos on how to build a 360 degree view of the customer; customer analytical record; spine table for use in reporting and data science, machine learning, AI. I have an updated set of slides for this which I give as corporate training (3 hours long training).

AWS Cloud

Article: Typical Mistakes on AWS Cloud Design that Lead to Overcharge, Inefficiency, Inefficacy

Apache Trino, Apache Airflow, DBT

Article on: how to connect Apache Airflow to Trino for a development machine (easiest way possible without authentication). Please ensure your ports are hidden (for instance on AWS cloud you can forward the Trino and Airflow ports to your ssh client instead of opening the security groups so they are visible to the world.